Insights Hub

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  Artificial Intelligence (AI) Publication

  Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

  Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

  12.07.25
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  Ipsos Update Publication

  Ipsos Update – July 2025

  Populism, Pride, AI, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  03.07.25
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  Healthcare Publication

  Does Everything Really Cause Cancer?

  How our changing world is impacting our cells, and what it means for all of us.
  
  

  30.06.25
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  Innovation Publication

  Ignite Growth with Collective Innovation

  Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

  27.06.25
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  Social Media Publication

  Short-Form Social Misfits

  The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

  19.06.25

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  Artificial Intelligence (AI) Survey

  Conflicting Global Perceptions around AI present Mixed Signals for Brands

  In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

  19.06.25
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  Ipsos Update Publication

  Ipsos Update – June 2025

  Generations, ESG, Customer Experience … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  02.06.25
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  Ipsos Update Publication

  Ipsos Update – May 2025

  Misinformation, Earth Day, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  06.05.25
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  Customer Experience Publication

  CX Global Insights 2025: Unlocking the Future of Customer Experience

  Elevate Your CX Strategy with Data-Driven Insights

  05.05.25
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  Advertising Survey

  Misfits and the Machine: Why AI alone can’t crack creative effectiveness

  In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

  14.04.25
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  Ipsos Update Publication

  Ipsos Update – April 2025

  Happiness, Generational Marketing, Online Banking … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  01.04.25