Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. With the latest advancements of generative AI and synthetic data, brands are experiencing an explosion of opportunities to transform their research process.
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
Six months of data reveal how Coronavirus has shaped countries’ concerns.
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine.
About 70% say abortions should be permitted ̶ down 5% from 2014 and lower than when poll began
