Davos, January 23, 2020 — Sixty-nine percent of nearly 20,000 men and women surveyed across 28 countries say they have modified their consumer behaviour out of concern about climate change: 17% say they have made a lot of changes over the past few years and 52% say they have made a few, while only 23% say they have not made any. These are some of the findings of a new Ipsos survey conducted on behalf of the World Economic Forum. Countries where consumers are most likely to report having made any changes to counteract climate change are: India (88%), Mexico (86%), Chile (86%), China (85%), Malaysia (85%) and Peru (84%).
Japan is the only country surveyed where only a minority (31%) say they have made any changes to their behaviour out of concern about climate change while nearly half (47%) say they have not. The three other countries where more than one third of those surveyed say they have not made any changes are the United States (36%), the Netherlands (35%), and Russia (35% as well).
Overall, at the global level, individual actions most widely taken out of concern about climate change center around the home:
- The amount of water used at home (cited by 60% of those who have made any changes, i.e., 41% of all adults surveyed)
- The volume and frequency of recycling (57% / 39%)
- The amount of energy used at home (55% / 38%)
- The volume and frequency of reusing products (50% / 35%)
- Food purchased (46% / 32%)
- Home appliances (41% / 28%)
Among people who have made any changes out of concern for climate change, some actions are cited far more widely in a few countries than the global average:
- The amount of water used at home in South Africa;
- The volume and frequency of recycling and reusing products in Australia, Canada, Great Britain and New Zealand;
- The amount of energy used at home in the Netherlands;
- Food purchases in Germany;
- One’s mode of transportation for commuting in China;
- The volume and frequency of composting in Canada and New Zealand, and;
- One’s motor vehicle in India.