Trust

Ipsos Update – October 2026
Ipsos Update Publication

Ipsos Update – October 2026

Trends, Assets, Sustainability … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
How Trust Drives AI Adoption in Customer Experience
Customer Experience Ipsos Voices

How Trust Drives AI Adoption in Customer Experience

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.
Why AI Efficiency Alone Isn’t Enough for Great Customer Experience
Customer Experience Ipsos Voices

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.