We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
The average global economic assessment of national economies surveyed in 26 countries is up one point with 41% of global citizens rating their national economies as ‘good’.
The Volkswagen Group may be having problems with its image in many global markets in the backwash of the so-called Dieselgate emissions scandal, but here in South Africa Audi and Volkswagen are leaders in the field of customer care. This situation is very evident in the results of the latest Ipsos survey of customer purchasing and servicing experiences in 2015.
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
New data from Ipsos Global @dvisor shows that although the clear majority in 24 countries around the world say they believe men and women should be treated equally (88% on average), most still think the current situation is one of inequality in terms of social, political and/or economic rights (72% on average).
Women though are more positive when it comes to their own lives – six in ten on average agree they have "full equality with men in their country and the freedom to reach their full dreams and aspirations" – although this still means that in several countries many women disagree.
Despite the optimistic ending to 2016, 2017 has not started on a positive note, with all three economic indicators stumbling right out of the gate. The future will show if this is a momentary glitch, or a sign of things to come.
The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
