Advertising

Have you ever wondered about the role of creativity in advertising? If the answer is yes, you're not alone in your curiosity. Creativity is the elusive yet indispensable fuel that powers effective advertising.

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

Why only some advertising gets talked about on social media and becomes famous.

Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in South Africa

As we emerge from lockdown, it’s unlikely that we will resume pre-2020 behaviours, and the full impact that this has on advertising and brands continues to evolve.

How brands can help people to win the war to survive, then revive.