Advertising

Humanizing AI to Spark Creativity and Brand Success.

Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness

Have you ever wondered about the role of creativity in advertising? If the answer is yes, you're not alone in your curiosity. Creativity is the elusive yet indispensable fuel that powers effective advertising.

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

Why only some advertising gets talked about on social media and becomes famous.