Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
In the middle of the shortened and compressed election campaign for the local government elections, less than a fifth (18%) of adult South Africans indicated that they think the country is going in the right direction.
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
A week before the local government elections on 1 November 2021, registered voters are largely dissatisfied with the choices they made in the previous local government elections in 2016. The majority of those able to draw their crosses next Monday also want their local authorities to provide safety and security as a priority.
In a 30-country survey, Ipsos finds that a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
