Consumers

Generational Marketing: Breaking free from stereotypes
Brands Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Ipsos | Luxury | Ipsos views | brands | customer-centric
Consumers Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Ipsos | Insight Tank | White paper | Luxe
Consumers Publication

Luxury, the time of transformations?

How to surf between constants and changes.
Ipsos | White paper | Innovation | Behavioural sciences
Consumers Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
tech-enabled CPG innovations taking on these new roles in consumers lives
Innovation Publication

Connected CPG

Navigating the new world with tech-enabled product innovations.
Ipsos | Global Advisor | Inflation | Spending Power
Inflation Survey

Four in ten across 28 countries expect their disposable income to fall over the next year

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
Ipsos | Whitepaper | Omnichannel | Marketing | Retail | Strategy
Omnichannel Publication

Beyond omnichannel to convergent commerce ecosystems

Integrating retail into consumers’ everyday lives
consumer consciousness | Ipsos
Consumers Publication

Closing the consumer consciousness gap

Put people at the heart of your decisions.
Update – March 2021 | Ipsos
Customer Experience Publication

Ipsos Update – March 2021

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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