Customer Perspective is a weekly podcast aimed at all of you who are concerned, in some way, with helping your organisation deliver on its Brand Promise to customers; so whether you’re a Customer Experience practitioner, lead CX measurement and management programmes, head up Mystery Shopping, are responsible for the performance of channels, or functions, and their role in delivering customer success... then this podcast is for you.
If you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered contact CustomerPerspective@Ipsos.com
Episode 7: This week of 25th May, our hosts, Helen Wilson and Trevor Clarke, welcome Nicholas Mercurio, Executive Vice President and leader of Ipsos, Channel Performance in US, to the hot seat. As we reopen the economy, brands must take steps to ensure consumers feel safe. Listen in to learn which health & safety policies build consumer confidence.
Click here if you would like to find out more about ‘The Consumer Health & Safety Index’ mentioned by Nick. We are rolling out the Index to markets across the globe, so please do get in touch with your local Ipsos' Channel Performance contact, or Tony.Smith@Ipsos.com, for further information.
Episode 6: This week of 18th May, our hosts, Helen Wilson and Trevor Clarke, are delighted to welcome Helen Bywater-Smith, an Ipsos expert in journey mapping and CX service design.
Join us to learn more about customer journey mapping and the impact this can have on organisations. If you would like to find out more about ‘The Forces of Customer Experience’, as mentioned by Helen in our podcast, do join our webinar on 26th May - register here.
Episode 5: Welcome to Customer Perspective, recorded week of 11th May, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, invited three colleagues from our Retail/Channel Performance business at Ipsos, Peter Luff, Tim Denison, and Anna Hatfield Shaw, to join them.
Our retail experts discuss the impact of the pandemic on retail traffic and consumer behaviours, how retailers are starting to come out ‘the other side’, and the challenges they are needing to address, in particular relating to measuring and managing occupancy levels to help comply with government social distancing guidelines, and keep employees and customers safe.
Episode 4: Welcome to Customer Perspective, recorded week of 4th May, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, invited Jean-Francois (JF) Damais, our CX Chief Research Officer, to ‘sit in the hot seat’.
JF’s speaking about CX Forces – our CX ‘framework’ that captures the true building blocks of relationship strength, to help organisations bring their CX strategy to the next level. In light of the COVID-19 crisis, understanding how the hierarchy of needs is changing is obviously crucial, so this is another ‘must-listen’ episode.
Episode 3: Welcome to Customer Perspective, recorded week of April 27th, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, welcome Nicolas Fritis, who heads up Customer Experience and Channel Performance, Ipsos in LATAM.
We quiz Nico about the best practice measures being taken by organisations around the globe, to adapt to this new environment, to provide support, care and protection to customers, to do the right thing by employees and, indeed, to do the right thing by the world at large.
Episode 2: Welcome to Customer Perspective, recorded week of April 20th, 2020. This week, our hosts, Helen Wilson and Trevor Clarke, welcome Ipsos colleagues, Craig Bradley, Global Service Line Leader of Channel Performance, Ipsos and Becky Harris, Head of Channel Performance, Ipsos in Canada
This week we’re getting to grips with Channel Performance – what this means and how we go about measuring it, including via Mystery Shopping. We take a look at some of the changes we’re seeing in this time of coronavirus and more generally, and what this might mean going forward.
Episode 1: Welcome to our first episode of Customer Perspective, recorded week of April 13th, 2020. Our hosts, Helen Wilson and Trevor Clarke, welcome Ben Llewellyn, Global Head of Customer Experience, Ipsos.
At Ipsos, we’re being asked for help in addressing clients’ questions about the disruption that COVID-19 is having on society, on their business and customers, and its impact on their CX programmes – on measurement and management.
We’re kicking off the first of our podcasts with the aim of addressing some of those tough questions we’re hearing from our clients around the world about their CX programmes, in particular.
African Lions: Charting the Rise of the Middle Class in Sub-Saharan Africa
Join our experts to find out the genuine story behind our Sub-Saharan middle class and discover exciting opportunities for your brand.
The African Lions event will outline the size and profile of the middle class as well as provide marketers with an in-depth understanding of living conditions, livelihood strategies, aspirations, media consumption, buying patterns, brand relationships and much, much more. You simply cannot afford to miss out on this landmark study.