Business

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

Understanding staff ambivalence to returning to the office and finding the optimal balance to get employees back.

The impact of the pandemic and subsequent lockdowns, have had a significant impact on businesses, with a key need within the SMME sector for advice and support on how to grow their businesses arising.

The gender pay gap is seen as a real and important issue, but divisions exist over whether it is a top priority right now

Melissa Baker Joins Ipsos

A new global study carried out in 28 countries by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day (8 March 2021)

Entrepreneurial spirit is up among women and younger adults.

More than half of the owners of Small, Medium and Micro Enterprises (SMME’s) say they experienced great uncertainty regarding the sustainability of their businesses during the last few months, due to the Covid-19 pandemic.