Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. The Most Influential Brand Study reveals key dimensions that define and determine the most influential brands in South Africa. Join us and our panel of representatives from these influential brands as we explore which brands influence the lives of South Africans the most, and why. We will be focussing on the difference between brand hype and real brand influence, and exploring the key dimensions that make up influence to assess how brands can make a real impact in the lives of South Africans.
African Lions: Charting the Rise of the Middle Class in Sub-Saharan Africa
Join our experts to find out the genuine story behind our Sub-Saharan middle class and discover exciting opportunities for your brand.
The African Lions event will outline the size and profile of the middle class as well as provide marketers with an in-depth understanding of living conditions, livelihood strategies, aspirations, media consumption, buying patterns, brand relationships and much, much more. You simply cannot afford to miss out on this landmark study.