Mothering Excellence 2019

Please join Ipsos and our panel of experts as we release the results from Mothering Excellence 2019, a rich and insightful resource for brands to review their positioning in the context of today’s mothering motivations. These motivations have been uncovered by Censydiam, Ipsos’ proprietary motivational framework that allows us to navigate the complex world of human motivation.

Ipsos will reveal the eight mothering strategies used in South Africa, along with a brief comparison of other markets where the same study has been conducted. This will be followed by a discussion on how these motivations apply to brand positioning in the context of South African mothers, as well as challenges, opportunities and future direction.

Consumer & Shopper