Please join Ipsos and our panel of experts as we release the results from Mothering Excellence 2019, a rich and insightful resource for brands to review their positioning in the context of today’s mothering motivations. These motivations have been uncovered by Censydiam, Ipsos’ proprietary motivational framework that allows us to navigate the complex world of human motivation.
Ipsos will reveal the eight mothering strategies used in South Africa, along with a brief comparison of other markets where the same study has been conducted. This will be followed by a discussion on how these motivations apply to brand positioning in the context of South African mothers, as well as challenges, opportunities and future direction.
African Lions: Charting the Rise of the Middle Class in Sub-Saharan Africa
Join our experts to find out the genuine story behind our Sub-Saharan middle class and discover exciting opportunities for your brand.
The African Lions event will outline the size and profile of the middle class as well as provide marketers with an in-depth understanding of living conditions, livelihood strategies, aspirations, media consumption, buying patterns, brand relationships and much, much more. You simply cannot afford to miss out on this landmark study.