Pixelated Perspectives: Seeing CX Through a New Lens
At Ipsos, we're not just shaping the future of Customer Experience (CX); we're reimagining it for the digital era. In a world where the CX landscape is increasingly complex and fragmented, it's easy to get lost in the digital details of what truly matters: the human element. We help you hit the reset button, taking CX back to its core while harnessing the power of cutting-edge technologies like AI. By re-establishing the fundamentals and focusing on a deep understanding of human behaviour, we lay the foundation for a brighter, more innovative future. Our approach combines advanced analytics with human insights to craft exceptional customer experiences that drive tangible business outcomes.
Join one of our workshops
Elevate your CX Game: Crafting customer experiences that captivate and convert your customers | Are you ready to take your customer experience game to the next level? Join our immersive workshop as we dive deep into the art and science of understanding your customers' hearts and minds by unraveling their preferences, behaviours and challenges. Our experts from Ipsos will empower you with innovative methodologies and real-world case studies to help you crack the code on crafting products and services that truly resonate. Get ready to transform customer insights into powerful strategies that will make your audience fall in love with your brand. Don't miss this opportunity to elevate your CX service design skills and leave your competitors in the dust! Hosted by: |
VoC Programs Re-imagined: Learn to harness customer feedback to improve the customer experience | Want to know the secret ingredient to mind-blowing customer experiences? It's simple - listen to your customers! In this strategic workshop, we'll show you how to master the building blocks of exceptional customer experiences by building a robust Voice of the Customer (VoC) program that will help you collect, analyse and act on priceless customer feedback. Discover why VoC is the ultimate foundation for CX success and learn insider tips and tools from Ipsos' Global Experts. Whether you're looking to innovate, improve or just blow your customers' minds, this workshop will give you the superpowers you need. Get ready to transform customer voices into your brand's secret weapon! Hosted by: |
Cracking the customer loyalty code: How the Heart Framework is shaking up Financial Services CX | Looking to crack the customer loyalty code in the competitive world of financial services? We've got you covered! Join our exclusive workshop featuring a real-world case study on how the innovative UX Heart Framework, pioneered by Google, revolutionised one brand's CX measurement and sent customer loyalty soaring. We'll spill all the secrets on harnessing the power of key metrics and insights to forge unbreakable bonds with your customers. Join forces with Absa and Ipsos as they share their expertise and equip you with the tools to transform your customer loyalty strategies to not get left behind while your competitors swipe right on your clients' affections - arm yourself with the tools and knowledge to make your brand irresistible. Your customers' hearts are waiting! Hosted by: |
In an era of rapid technological advancements, we believe that the human element remains the beating heart of exceptional Customer Experience. Our journey begins by deep-diving into your customers' needs and emotions, forming the foundation of every successful CX strategy. By leveraging our expertise in qualitative and quantitative research methods across online and offline channels, we capture the authentic voice of your customer. We integrate advanced predictive analytics, key driver analysis, and sophisticated modelling techniques to transform data into actionable insights. Our cutting-edge text analytics capabilities allow us to decode unstructured data from text, video, images, and voice, revealing patterns and trends that drive meaningful improvements. We believe that the key to success lies in striking the perfect balance between the timeless principles of human connection and the transformative potential of technology.
At Ipsos, we seamlessly blend the art of understanding human behaviour with the science of advanced analytics. This synergy enables us to craft customer experiences that resonate profoundly, fostering loyalty, advocacy, and business growth. As your trusted partner, we offer a comprehensive suite of services, including CX maturity assessments, audits, and the creation of integrated measurement systems. We help you design memorable experiences through service design and customer and employee journey mapping, ensuring every interaction with your brand is positive.
Our mission extends beyond merely understanding customer needs; we are committed to driving tangible business results. By helping you meet and exceed the expectations set by your brand promise, we nurture strong emotional connections and lasting loyalty. Our approach focuses on retaining customers, recovering those at risk, growing share of spend, increasing advocacy, and boosting operational efficiency - delivering a Return on Customer Experience Investment (ROCXI).
Our team of passionate CX experts acts as an extension of your own, collaborating closely to:
- Design and Map Exceptional Customer Journeys: We step into your customers' shoes, mapping their journeys to identify pain points, opportunities, and key drivers of satisfaction.
- Uncover Deep Customer Insights: Through a blend of quantitative and qualitative research methods, including advanced text analytics and predictive modelling, we unlock actionable insights from your structured and unstructured data.
- Measure and Track CX Performance: We establish clear metrics and implement robust measurement systems to track your progress, identify areas for improvement, and demonstrate the ROI of your CX initiatives.
- Empower Your Employees: We believe that engaged and empowered employees are the cornerstone of exceptional CX. We provide your teams with the training, tools, and insights they need to consistently exceed customer expectations.
In a world where customer experience is the new battleground, we provide you with the insights, strategies, and tools to emerge victorious. Partner with us to unlock the full potential of your CX strategy and create lasting, meaningful connections with your customers in the digital age.
While CX is at the heart of what we do, our expertise extends far beyond. We offer a comprehensive suite of seamlessly integrated research and consulting services, providing a holistic view of your customers and their needs. As a global leader in end-to-end market research solutions, Ipsos operates in 90 markets worldwide, bringing a powerful blend of human insight and advanced technology to every client partnership. In a world where customers can easily become pixelated, we help you see them clearly, empowering you to make confident decisions.
Our passion lies in delivering more than just data; we provide actionable truths to understand societies, markets, and people. By combining the best of science, technology, and know-how, we enable our clients to act faster, smarter, and bolder.
