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Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Election Outlook 2019
Ongoing and high-profile service delivery protests have been an important feature of the run-up to the National and Provincial elections on 8 May 2019. Moreover, uncertainty about which political party or parties to choose and diminished trust in political parties and political leaders have also made headlines.
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Global study finds high levels of concern about ageing and paints a negative picture for later life.
Globally, just one in three (33%) are looking forward to old age. There are some significant differences between countries, with some feeling much more positive about old age These are the findings of a recent global poll exploring attitudes and opinions towards old age. Since this survey is administered online, the South African views represented here are not of the population as a whole but of those with regular access to the Internet.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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Global predictions for 2019
• Global predictions for the world economy are less optimistic than in 2018
• Many countries also expect public unrest in the coming year
• After a hot 2018 most expect global temperatures to continue to rise
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Survey: Most Influential Brands in South Africa.
Ipsos South Africa has released the results of its inaugural survey measuring the influence that brands have on South Africans at an event held at Melrose Arch on Friday 16th November.
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Volkswagen and Audi Brands continue to dominate customer care in South Africa
The Volkswagen and Audi brands have again dominated the top positions in the latest automotive customer care survey conducted by Ipsos in South Africa. This research, based on interviews with more than 20 000 customers in 2017, covered both purchasing and servicing experiences.
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South African vehicle owners continue to enjoy top class sales and servicing from Dealers
Vehicle owners in South Africa continue to enjoy top class levels of customer service for both the buying and servicing experience they get from local franchised dealers together with relevant vehicle manufacturers or distributors. This is evident from the latest edition of an annual customer (experience?) survey conducted by global research company, Ipsos, the third-largest global research company.