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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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The economic implications of the coronavirus: views and fears of online South Africans
Countries, including South Africa, are looking at gradually reopening and restarting economic activities, ending weeks of paralysing lockdown.
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
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Vast majority of South Africans believe the lion breeding industry harms the country’s international reputation
Economic contribution of the industry is tiny compared to the tourism industry, which lion breeding may undermine
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New study finds that trade in illegal cigarettes flourished during 2014 – 2017 SARS Crisis
Johannesburg, July 5, 2018 – ILLEGAL cigarettes costing as little as R5 per pack are now available for sale in more than 100,000 shops all across South Africa, according to a major new study released today.
And more than one third of cigarettes in ‘non-organised’ shops – which account for almost 80% of all tobacco sales – are being sold for well below the government’s R17.85 minimum in tax payable.
The Ipsos Study is the most robust scientific analysis of the multi-billion-rand illegal cigarette market ever carried out in South Africa. It has been peer-reviewed and independently validated.
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Ipsos Update - May 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.