Search
-
Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
-
We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
-
What Worries the World – August 2022
Inflation is the top concern for the fifth consecutive month while some countries see worry about covid-19 rise
-
Support for political parties, two years before the next National Election
With the next national election closing in on the two-year countdown mark, it seems as if the ANC is now firmly establishing itself in the “less than 50% of the vote” category, while all other political parties have a lot of work to do to impress voters to turn out and draw a cross next to their names in 2024.
-
Ipsos in South Africa ‘corners’ the Brand market with newly appointed Brand Health Service Line Lead
Global market research company, Ipsos, is pleased to announce the appointment of Kim Larsen as Service Line Lead: Brand Health Tracking for Ipsos in South Africa. Kim replaces Julitha Tseka, who is transferring to Client Officer, remaining in the Ipsos South Africa business. Julitha served as Service Line Lead: Brand Health Tracking for Ipsos South Africa since September 2018.
-
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
-
Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
-
Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
-
What Worries the World – July 2022
Concern about inflation continues to rise and is the top worry for the fourth month in a row.