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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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The party is over – urgent delivery is key
In the middle of the shortened and compressed election campaign for the local government elections, less than a fifth (18%) of adult South Africans indicated that they think the country is going in the right direction.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade
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Right To Repair: Consumer sentiment and potential behavioural changes
Although only a small number of consumers currently know about the planned changes with the Right to Repair (RTR) guidelines, the overall feeling of control for consumers is driving a positive sentiment…
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World Refugee Day 2021: a mixed picture
Our new global survey shows that there is strong support for the principle of people seeking refuge from war and persecution but in practice few are open to accepting more refugees into their country
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What is the plan to tackle climate change?
Only 31% of online citizens agree that their country’s government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change