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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Consumer Confidence National Index Holds Steady
This month's global Consumer Confidence National Index score remained the same at 50.1.
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76% of South Africans think average global temperatures will increase in 2018
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
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Ipsos Update – January 2018
Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Class of 2017 have a bright future ahead of them, say 49% of South Africans
Almost half of South Africans (49%) agreed that the class of 2017 have a bright future ahead of them. However, 21% of South Africans disagreed that a bright future awaits the 2017 Matriculants.
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The Economic Pulse of the World - December 2017
The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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The Economic Pulse of the World - November 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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What Worries South Africa - November 2017
The majority (91%) of South Africans think things in the country are on the wrong track.