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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - October 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.
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Vehicle Quality in South Africa to improve
The Ipsos vehicle quality survey underwent a major revamp in 2015 when its scope was extended to include vehicle design aspects as highlighted by owners, in addition to the ‘defects only’ approach of the previous survey structure.
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Toyota comes out tops in Vehicle Quality Awards, with 10 Gold Awards
Toyota collected ten gold awards in the various categories, compared to eight for Nissan, six for Volkswagen, five for Audi, two for Ford and one each for Opel and Renault.
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Seven Ways to Embed your EFM program to drive sales
In developing your enterprise feedback management system, think broad and deep. Create real change by embedding your system to drive the overall business vision.
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Consumer Confidence National Index Reaches All-Time High
Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.
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Global Study Shows Half Think That Religion Does More Harm than Good
Half (49%) in a new global study agree that religion does more harm than good in the world, and 51% disagree, according to new data from Ipsos Global @dvisor survey.
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Ipsos Launches DUEL: A System 1/System 2 Rapid Testing Approach
Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.