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Sub-Saharan middle class: R1.3 trillion per month and growing
The African Lions study has brought a market which represents R1.3 trillion per month to life and will make a huge contribution towards the understanding of the consumer landscape of our continent
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Discover the African Lions Insight Cloud
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African Lions: Charting the Rise of the Middle Class in Sub-Saharan Africa
Join our experts to find out the genuine story behind our Sub-Saharan middle class and discover exciting opportunities for your brand.
The African Lions event will outline the size and profile of the middle class as well as provide marketers with an in-depth understanding of living conditions, livelihood strategies, aspirations, media consumption, buying patterns, brand relationships and much, much more. You simply cannot afford to miss out on this landmark study.
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Race Relations in South Africa: Poll
Incidents of racism regularly make headlines in South Africa, politicians blame each other of racism and civil actions are described as "racist"… but how do South Africans of different race groups feel about each other? How do they interpret the headlines? And how do they see the future of our multiracial country?
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Ipsos Update - May 2017
Welcome to the May edition of Ipsos Update, our monthly round-up of Ipsos’ research and thinking from around the world.
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The Economic Pulse of the World - April 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points with 43% of global citizens rating their national economies as ‘good’.
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Global Trends Survey 2017
Attitudes and behaviours of consumers and citizens around the world. 23 countries. 18,000 interviews.
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South African Grant Recipients in the Spotlight
In the latest Pulse of the People™ study in South Africa we examined attitudes and opinions of country direction, delivery of government services and opinions of leadership among those who are receiving social grants from the government and those who are not.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.