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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Ipsos Update - September 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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Ipsos Update - August 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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Taking Responsibility - The Ipsos Foundation supports Project Dignity in South Africa
News from the Ipsos Foundation.
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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update - June 2017
Welcome to the June edition of Ipsos Update – our monthly round-up of research and thinking from Ipsos’ teams around the world.
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Elections 2016: Poll of Polls
Currently a third (33%) of registered voters agree (either "strongly agree" or "agree") with the statement "I will seriously consider not voting in the 2016 municipal elections because I am unhappy with service delivery".
In addition, less than half (44%) says "Overall, I trust government to deliver effective services to the public". These are two of the most interesting findings of the pre-election Pulse of the People™ study conducted by Ipsos in June and July this year. -
71 Percent of youth state that they intend to vote on Election Day
With the Local Government Elections coming up on 3rd August, all political parties want to make the best of the remaining seven weeks to rally more support. With young people making up a good deal of new votes, it is valuable to know how they think and feel about politics, political parties, and local issues.
From 29 March 2016 to 11 May 2016, Ipsos conducted 3,786 face-to-face interviews in the homes and home languages of randomly chosen respondents, representative of South Africans 15 years and older. Of these 912 were in the 15 to 24 age group. -
Ipsos and UCT Unilever Institute of Strategic Marketing partner to uncover the potential of the SSA middle class
The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.