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Ipsos | Expectations / Context / Empathy /
Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Ipsos | White paper | Advertising | Communications | Brands | Cultural transferability
Communications Publication

Cultural Intelligence - How can brands and communication travel across cultures?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
Ipsos Views | White paper | Sustainability | Advertising | Thought Leadership
Advertising Publication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
Advertising in a time of crisis. What we’ve learnt so far…
Advertising Publication

Advertising in a time of crisis. What we’ve learnt so far…

As we emerge from lockdown, it’s unlikely that we will resume pre-2020 behaviours, and the full impact that this has on advertising and brands continues to evolve.
Age of Crisis Header
Communications Event

Age of Crisis - Communication

Please join us for the first breakfast presentation and discussion in our Age of Crisis Series, where we will be focussing on Communications in Crisis
Web Listening Publication

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.