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Artificial Intelligence (AI)

Ignite Growth with Collective Innovation - Ipsos
Innovation Publication

Ignite Growth with Collective Innovation

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising Publication

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
AI in advertising research
Advertising Publication

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.
EXPLORING THE CHANGING AI LANDSCAPE
Artificial Intelligence (AI) Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.