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Product Testing

AI-Driven Product Testing powers up Innovation in South Africa
Innovation Publication

AI-Driven Product Testing powers up Innovation in South Africa

AI allows for accelerated product development cycles.
Human insight remains indispensable.
Vital to ensure market insights are both accurate and culturally attuned.
Ipsos | White paper | Innovation | Behavioural sciences
Consumers Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Coronavirus Publication

Signals #9: Understanding the coronavirus crisis

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Device Agnostic
Device Agnostic Publication

Device Agnostic

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).