What Worries the World

According to the recent Ipsos What Worries the World survey, a total of 69% of South Africans cite unemployment as their top worry, as opposed to 41% of the rest of world who chose inflation as their top worry.

Inflation is the top concern for the fifth consecutive month while some countries see worry about covid-19 rise

Concern about inflation continues to rise and is the top worry for the fourth month in a row.

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

Concern about inflation continues to rise, now worrying almost four in ten people globally.

Inflation remains the top global worry, after rising for tenth month in a row