Ipsos answers the ESOMAR 20 Questions around AI

Discover how Ipsos addresses key AI topics with our comprehensive answers to the ESOMAR 20 Questions framework. Learn about our AI capabilities, ethical guidelines, and data governance protocols to ensure responsible and transparent AI usage.

28.07.25

At Ipsos, we harness the power of AI to revolutionise research by providing deeper insights and more accurate data. While AI offers unparalleled benefits such as enhanced efficiency and innovative analysis, we remain vigilant about potential risks including data security and ethical considerations. Our commitment is to leverage AI responsibly, ensuring our clients receive trustworthy and transparent results. And to provide a glimpse of how we approach this, we answered ESOMAR 20 questions, which dive deep into the most relevant questions around five different categories:

Company Profile
AI Capabilities and Services
Trustworthiness, Ethics, and Transparency
Human Oversight of AI Systems
Data Governance Protocols

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About ESOMAR 20 Questions

ESOMAR, a leading global research association, provides essential guidance for companies leveraging AI in research through its "ESOMAR 20 Questions" framework. This framework helps research buyers, including our clients, assess the AI-based services provided by Ipsos and other organizations. Understanding its significance, we have addressed these questions internally to ensure our teams are well-prepared, enhancing our service quality and client relations.