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Flair Brazil 2020 - Watercolour or Mosaic
Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.
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The Ipsos Almanac 2019
Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
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The future of automobiles in Brazil
Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.
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Ipsos acquired majority stake in reporting expert Data Liberation
Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting.
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Hacking Hacks: How users are leading innovation
This thought piece explores 'hacks' and how consumers can help develop new product innovations.
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OTT and content streaming in MENA
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
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Sharpening physician insights: Integrating patient record auditing for increased accuracy and specificity [Webinar recording]
Listen to our webinar, co-hosted with Intellus Worldwide, and learn how you can leverage patient record auditing to develop a tailored portfolio strategy that helps physicians address their most challenging patient populations.
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The blind spot of marketing: Generation X in Brazil
Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.