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Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
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New technology set to drive up retail traffic data accuracy
Retailers are set to gain a better understanding of store traffic, as Ipsos Retail Performance takes its people counting technology a step further with a technological ‘first’.
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.