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Concept Testing with Digital Twins
Humanizing AI, part four: How synthetic data accelerates innovation.
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What Worries the World – May 2026
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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[REPLAY] KEYS: Dialling Up the S In Sustainability
In the next episode of our KEYS webinar, we’ll be asking whether now is the time when organisations should be ‘dialling up the S’ in their sustainability initiatives.
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Ipsos Launches Product Studio: A New Era of Product Testing
Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.
Product Studio
Accelerate your journey to product superiority.
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May 2026: Global consumer confidence bounces back after last month’s decline
Expectations and Investment sub-indices both rise according to the May 2026 Ipsos Consumer Confidence Index.
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Navigating the AI Confidence Trap: Ensuring Strategic Success Through Validated Insights and Expertise
In this Ipsos Point of View, discover how to harness AI's speed without falling into the confidence trap.
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[Replay] Real-World Evidence: Empowering the Patient
Patient voices are now central to regulatory, HTA and commercial decisions. But how do we move beyond tick-box engagement to evidence that truly reflects lived experience? Join our expert panel for a 360° perspective on making patient-centricity work in practice.
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Global Travel Resilience: Demand Holds Firm Amid Economic and Geopolitical Pressures
Nearly three-quarters (74%) of global citizens plan summer travel, according to an Ipsos survey.
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Stages Not Ages: What Workplaces Get Wrong About Generations
Are workplace generations a myth? New Ipsos data from 30 countries reveals why focusing on life and career stage, rather than age, builds better workforce strategies, says Emily Cooke.