[Webinar] KEYS- The New Moments of Truth

The consumer landscape is becoming more complex, dynamic, and interconnected. AI-assisted shopping is rapidly changing how people discover, evaluate and choose products. But that’s only part of the story. As retail evolves and individuals’ lives become more connected, new technologies are opening new avenues for innovation and growth.

Join us for the next Ipsos KEYS webinar as we explore the New Moments of Truth shaping today’s consumer journeys. Along the way, we’ll be looking at how the latest techniques combine with human research expertise to get us closer to what people really see, do and decide, enabling brands to make more confident decisions and create stronger impact on consumers’ lives.

On the agenda:

• The Behavioural Building Blocks: The brands that win tomorrow will be those that understand behaviour in the moment, deeply enough, precisely enough, and early enough to act with confidence. We share our thinking for smarter behavioural measurement, going beyond what people say they do to the capturing of what people really do and why.
• How Consumers make Decisions with AI: We take a look at how the path to purchase is evolving and what the implications are for brands who need to be there at those crucial decision-making moments.
• The Opportunity for Innovators: We explore how marketing and insights professionals can shift their innovation to understand both human consumers and their AI proxies – shifting from mass-marketing to hyper-personalised, AI-optimised innovation and packaging.
• Finding Truth at Retail: What do shoppers really see, do and decide at the shelf? We explore how AI-powered tools can lift the lid on how people behave in the moment, as we look at what AI can – and cannot – always understand.
• The Realities of Day-to-Day Lives: Combining consumer videos, multimodal AI and smart sensing technologies is opening a richer window into the real life of consumers. We dive into how these advances allow brands to get closer to authentic moments of consumption, uncover unmet needs in context, and understand what will really drive consumers to choose, use, and buy again