Cultural Intelligence
Who we are and how we act: dress, speak, buy things, or vote are all shaped and informed by our cultural context.
Cultural context is more than just what people take into account when they make decisions – it is just who we are and what we know, going beyond the rational mind. Cultural Intelligence decodes all that underlies our behaviours, values and attitudes to get to a deeper level of understanding of your product and brand.
To understand more, please download our Cultural Intelligence Zines.