Consumer Behaviour

Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.

New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

All four sub-indices rise significantly according to the July 2026 Ipsos Global Consumer Confidence Index.

Sentiment in Europe rises significantly according to the June 2026 Global Consumer Confidence Index from Ipsos.

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.

Expectations and Investment sub-indices both rise according to the May 2026 Ipsos Consumer Confidence Index.

The Ipsos Generations report: Continuity or Rupture will be launched on Tuesday 12 May 2026. Watch the replay of our KEYS Webinar.

The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.