Consumer Behaviour

Advertising Publication

The Many Faces of Modern Motherhood

How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
Mobile Survey
Mobile Survey Publication

4 Common Myths About Mobile Respondents

Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.
Ipsos Global Trends
Society Webinar

[Webinar] KEYS: Ipsos Global Trends: The Search for Silver Linings

Join us for our next webinar unveiling some insights of the new Ipsos Global Trends report.
August 2026: Global consumer confidence declines for first time in four months
Consumer Confidence Index Survey

August 2026: Global consumer confidence declines for first time in four months

Current, Investment and Jobs sub-indices are all down significantly according to the August 2026 Ipsos Global Consumer Confidence Index.
July 2026: Global consumer confidence increases for third consecutive month
Consumer Confidence Index Survey

July 2026: Global consumer confidence increases for third consecutive month

All four sub-indices rise significantly according to the July 2026 Ipsos Global Consumer Confidence Index.
What Are the Consumer Trends Shaping the Future of Alcohol in 2026?
Consumer Behaviour Publication

What Are the Consumer Trends Shaping the Future of Alcohol in 2026?

New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
June 2026: Global consumer confidence shows uptick for second consecutive month
Consumer Confidence Index Survey

June 2026: Global consumer confidence shows uptick for second consecutive month

Sentiment in Europe rises significantly according to the June 2026 Global Consumer Confidence Index from Ipsos.
[Webinar] KEYS: The Frontiers of Brand Trust
KEYS Events replay

[REPLAY] KEYS: The Frontiers of Brand Trust

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.
May 2026: Global consumer confidence bounces back after last month’s decline - Ipsos Global Consumer Confidence Index
Consumer Confidence Index Survey

May 2026: Global consumer confidence bounces back after last month’s decline

Expectations and Investment sub-indices both rise according to the May 2026 Ipsos Consumer Confidence Index.
KEYS Webinar from Ipsos: The Ipsos Generations Report
KEYS Events replay

[REPLAY] KEYS: The Ipsos Generations report

The Ipsos Generations report: Continuity or Rupture will be launched on Tuesday 12 May 2026. Watch the replay of our KEYS Webinar.
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