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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.
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World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture
The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.
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Heating Up the Frozen Aisle: Exciting Lapsed Users with Innovation
“Don’t stare at the microwave…it’ll make you go blind.”
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Perceptions in America: Puerto Rico & Disaster Relief Response
Ipsos poll on Puerto Rico and the hurricane disaster relief response.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Sugar: What next?
Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.
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[WEBINAR] Empowering the Empowered Consumer
On November 1st, join us for a complimentary webinar as we share our findings on both the global and US level and offer provocative examples of how savvy marketers are capitalising on these consumer needs with innovative and new-to-the world products and services.
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[WEBINAR] The Future of Package Testing
Join Britt Calvert, Director in Ipsos Marketing and packaging aficionado, as she introduces Ipsos’ new Fast Pack Screener.