Case Studies

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Ethnography Publication

Hysterical Health

Unpicking the cultural beliefs that shape women's healthcare
Ethnography Publication

Data lives and privacy

Helping the ICO understand how data privacy is experienced, worried about and protected
Ethnography Publication

Obesity: an Empathy Blind Spot

Thought leadership to shed light on the obesity blind spot
Family Publication

New families: Priorities and spending

A change in lifestages prompts a change in product and brand choice. But what does this looks like amongst the aspiring middle class?
Healthcare Publication

NHS England: Supporting young adults

Living with a chronic illness is difficult, especially for children and young people. NHS England used ethnography to understand how to improve the lives of this group.
Automotive Publication

Pimp my ride

Technology is shaping the automotive industry. But how are car manufacturers like Tesla leading the way?
Middle-class Publication

Bill and Melinda Gates Foundation: Tomorrow’s consumers

Over 45% of the world lives on $2 a day, yet by 2025 may of them will be middle class. The Gates Foundation wanted to understand what this transition will look like.
Business Publication

Life of an SME

Small businesses are the driving force of Europe's economy, but what drives them to success? This study highlights how to connect with ambitious SMEs across Europe.
Financial Services Publication

Making ends meet

What drives consumer and SME financial management, trust and decision making? This short film brings to life some of the hidden influences.