Ethnography Centre of Excellence
An unfiltered reality of people and their culture, communicated through film.
Ipsos' Ethnography Centre of Excellence provides an unfiltered reality of people and their culture communicated through film. We are an award-winning team of anthropologists, ethnographers, sociologists, filmmakers, and market researchers dedicated to the empathic understanding of in-situ behaviour of consumers, patients and members of society.
Case Studies
We believe in good ethnography. Please take a look at some of our work.
Obesity: an Empathy Blind Spot
Thought leadership to shed light on the obesity blind spot
Data lives and privacy
Helping the ICO understand how data privacy is experienced, worried about and protected
Sport England - COVID-19 Ethnography
Unpicking sport, exercise and wellbeing during the pandemic
Making ends meet
What drives consumer and SME financial management, trust and decision making? This short film brings to life some of the hidden influences.
Life of an SME
Small businesses are the driving force of Europe's economy, but what drives them to success? This study highlights how to connect with ambitious SMEs across Europe.
Bill and Melinda Gates Foundation: Tomorrow’s consumers
Over 45% of the world lives on $2 a day, yet by 2025 may of them will be middle class. The Gates Foundation wanted to understand what this transition will look like.
Pimp my ride
Technology is shaping the automotive industry. But how are car manufacturers like Tesla leading the way?
NHS England: Supporting young adults
Living with a chronic illness is difficult, especially for children and young people. NHS England used ethnography to understand how to improve the lives of this group.
New families: Priorities and spending
A change in lifestages prompts a change in product and brand choice. But what does this looks like amongst the aspiring middle class?
Methods and Approach
How do we bring culture to life?
Principles of Anthropology
Using social science to uncover the unconscious, interpret behaviour and decrypt culture.
Face-to-face Ethnography
Total immersion in the life, culture and social network of your audience
Sector Expertise
We tailor our ethnography to your business. We have developed an approach for each of our key sectors.
