Ethnography

Rethinking wellness: From product category to cultural belief system
Wellbeing Ipsos Voices

Rethinking wellness: From product category to cultural belief system

In this Ipsos Voices article, Colin Strong and Lucy Neiland explore how wellness is increasingly shaping attitudes towards health, expertise, trust and personal responsibility.
The Vibrant Fringes | Ipsos
Ethnography Publication

Spotting opportunities beyond the mainstream: the Vibrant Fringes

How listening to voices from the fringes can unveil opportunities for growth.
11 Principles of Anthropology
Ethnography Publication

Principles of Anthropology

Using social science to uncover the unconscious, interpret behaviour and decrypt culture.
Women Exercising
Ethnography Publication

Sport England - COVID-19 Ethnography

Unpicking sport, exercise and wellbeing during the pandemic
Man in gym pushing weights along a floor
Ethnography Publication

Place-based Ethnography

Understanding physical spaces and the people who use them
Busy street in Tanzania
Ethnography Publication

Community Ethnography

The insider's perspective
Books
Ethnography Publication

Cultural Insight Network

Experts and thought leaders, focussed on your brand
Report title card
Ethnography Publication

Hysterical Health

Unpicking the cultural beliefs that shape women's healthcare
Participant showing us where their data lives - in a handbag!
Ethnography Publication

Data lives and privacy

Helping the ICO understand how data privacy is experienced, worried about and protected
Person with obesity looking through window
Ethnography Publication

Obesity: an Empathy Blind Spot

Thought leadership to shed light on the obesity blind spot
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