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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post COVID-19 world?
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Fashion victims: The losers in the fast fashion race
What can comms. leaders learn from the challenges facing companies in the fashion industry?
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Shifting consumption in South East Asia
A year into social distancing: Will SEA see permanent shifts in consumption patterns?
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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A year into social distancing: Will SEA see permanent shifts in consumption patterns?
Over the past few months, the promising results of several vaccines and the accelerated approvals and roll-outs given to them have injected some much-needed optimism for the year ahead. Finally, a return to pre-2020 social living appears to be on the horizon.