Search
-
Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
-
Sensory Spatial Segmentation
Consumer-based preference segmentation studies can be complex and costly undertakings.
-
[EVENT] CES 2018
On June 9, join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.
-
[EVENT] RBC Economic Outlook
On January 9, join Ipsos’ Sean Simpson who will share recent survey data examining Canadians’ economic outlook for the year ahead.
-
The Digital Transformation Of The National Government As Seen By European Citizens
For the third consecutive year, Sopra Steria has published its survey on the digital transformation of the state*, in partnership with Ipsos.
-
Driving Ban Survey in Saudi Arabia
The majority of females in Saudi Arabia (70%) say that they are most likely to drive after the ban is lifted.
-
2017 US Politics - 58% of Americans Say the Country is Off on the Wrong Track (December 6)
President Trump’s approval rating is now 37%.
-
[EVENT] 2018 RCA Competitions
There is minimal understanding as well as the use of research in Africa despite the critical importance of market research.
-
Perceptions Are Not Reality: Things are NOT as Bad as they Seem
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
-
The biggest issues currently facing corporate communicators
Fractured media environment, employee brand, internal communications and talent acquisition, purpose and CSR, Brexit...