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Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Seven Ways to Embed Your Enterprise Feedback Management Programme to Drive Sales
Let’s cut to the chase: a truly successful enterprise feedback management programme (EFM) is designed with the corporate strategy central to the programme and has links to seven key functions of an organisation, starting with the C-Suite.
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Captains of Industry Say Business is Already Suffering the Consequences of Brexit
The annual Ipsos Captains of Industry study finds that at the time of interviewing, 58% of Captains felt that since the referendum the decision to leave the EU has had a negative impact on their business.
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[EVENT] CX Elevated, Presented by InMoment
Join Ipsos on March 8, for a unique conference featuring experts and innovators who are blazing the trail to the pinnacle of customer experience.
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Emotional Attachment and Profitable Customer Relationships
Getting Sticky - Brand managers want emotionally attached customers!
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Drive Your Results With Target-Setting Analytics
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
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[EVENT] PEEL
Join us as we go beneath the surface of traditional research to explore neuroscience, behavioural economics, social data integration and much more on 2 March 2017.
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[WEBINAR] Springboard from Social Listening to Social Intelligence
Join us on March 1, for tips about how to Springboard from Social Listening to Social Intelligence, on the Festival of NewMR 2017.
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Winning Hearts & Minds - Loyalty in Action
All too often, clients tell us that they have “no problems” with customer loyalty simply because ongoing customer satisfaction surveys tell them their customers are “satisfied". However, we’ve learned from our experience that mere “satisfaction” cannot be equated with true loyalty.
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For US Affluents, Luxury Has to Be Experiential, Not Just Expensive
In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.