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Building Stronger Brands
Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.
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Ipsos Update - September 2016
This is the September 2016 edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Millennials and Baby Boomers: Like Two Peas in a Pod?
Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?
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[EVENT] Cybercrime and Corporate Reputation
"It keeps me up at night. Whichever industry you are in, you are absolutely not untouched by cyber-criminals."
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Mixed Views On The Refugee Crisis Among Scots
A new poll provides a mixed picture of Scots’ attitudes to the refugee crisis. A clear majority (60%), believe that Scotland has responded well to the refugee crisis.
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Getting Started In Text Analytics - The Question To Ask
As the number of text analytics tools have proliferated, the market has moved past early concerns about accuracy and now sits in a place where picking the right tool is more about ensuring the outputs will fit your needs. We outline below six key questions which may help.
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Youth Of The Nation - Most Indians Won’t Shop Online If No Discounts On Offer
Majority (54%) Indian won’t shop online if no discount were offered and if the product cost the same in the retail market, according to a study by Inshorts and Ipsos.
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Most Scots See Brexit As Negative For the UK and Europe
In the wake of the UK voting to leave the EU, our new poll suggests that most Scots think that Brexit will have a negative impact in the UK and across Europe.
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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union. -
Brexit Decision Has Not Influenced Nothern Ireland's Future Vote
More than eight out of 10 people in Northern Ireland say the UK's decision to leave the European Union has not changed the way they would vote in a future border poll. Ipsos carried out a survey for BBC Northern Ireland’s The View programme on public attitudes towards a border poll and how the public might vote i.e. whether they would vote for Northern Ireland to remain part of the United Kingdom or for Northern Ireland to be joined with the Republic of Ireland outside of the UK.