Inteligencia Artificial: Información clave, Datos y Tablas

Recent months have seen an explosion of innovation in artificial intelligence (AI) and related technologies — the social and cultural impact of which remain to be seen. Ipsos has been tracking the issues around data, trust, and adoption, in the U.S. and worldwide, for years now. Here’s a high-level look at the latest Ipsos data.

Key takeaways:

• Generational gaps are playing a critical role in adoption and outlooks on AI
  • Older Americans tend not to trust AI-generated content, and don’t expect AI to take their jobs in the near future. Millennials and Gen Z, on the other hand, are more likely to predict that AI will transform the workforce —for better and for worse.
• Adoption of AI tools has been rapid, but not immediate or universal
  • AI tools like ChatGPT are all the rage, and the speed of adoption has indeed been historic. But that doesn’t mean it’s everywhere: as of March 2023, only one in ten Americans has personally used an AI tool.
• People are enthusiastic about some uses for AI — but others, not so much
  • When it comes to medical research or automotive safety, the use of AI gets a thumbs up from most respondents. Feelings are mixed, however, on the use of AI in advertising or in the workforce.
• Trust will be a major hurdle
  • From search engine results to photojournalism, people are considerably less likely to trust content if AI played a role in its creation. Brands will need to navigate and communicate carefully about the use of AI in the foreground and behind the scenes.

The degree of our worry about AI is increasing for some

If you just look at the topline “worry (net),” you don’t really see any difference. But scratch beneath the surface and there is a small but consistent shift into “very worried” from either the “somewhat worried” or perhaps even the “don’t know” groups of people.  (Read more.)

Global understanding of AI is still lagging

Reported understanding of AI has increased slightly over the past 18 months, but familiarity with which products and services use AI has barely changed since Ipsos’ previous global survey on AI in December 2021. This suggests that, while AI is becoming more prevalent, there hasn't been a corresponding increase in consumer awareness of the role AI plays in different technologies they use daily. (Read more.)

Two in three expect AI to significantly change their lives

On average, 66% agree that AI-powered products and services will significantly change their daily life in the next 3-5 years, including majorities in all countries (from 82% in South Korea to 51% in France) and all demographic groups — but especially among the more affluent and those with a college education. (Read more.)

A majority agree with AI experts that AI is an existential threat

In one question, we asked if people were worried about the risk of human extinction from AI. And people are evenly split. 45% are worried, 46% aren’t. We can pause here and just note that 45% of people are worried that AI will wipe out human life on Earth. That seems not insignificant. (Read more.)

Americans think AI will hurt jobs and spread misinformation, but help disease detection

Most people (53%) think AI will have a negative effect on the spread of misinformation online, and a plurality think these technologies will have a negative effect on both white (43%) and blue (46%) collar jobs. (Read more.)

Most think government should play some role in AI oversight

Only 13% of Americans think government should have no role at all in regulating AI. But we’re divided on the extent of that involvement: about half (49%) say the government should play a minor role, and 38% say a major role. (Read more.)

Adoption has been remarkably fast — but not immediate

While only a few Americans have interacted with AI recently, the rate of adoption is still fast, given how long some of these interfaces have been open to the public. More than one in ten Americans have used an AI chat program in the past month. (Read more.)

Generational gaps on confidence

Most see the upside of AI in the workplace, but are more lukewarm on AI-generated content. Many are also concerned about inaccuracies and biases in AI-written work. Young Americans, who are the most optimistic about AI, are also most likely to see the pitfalls. (Read more.)

People are likely to distrust AI-generated content

If an audience learns that you’re using AI to create your content, they are three times as likely to say they would lose trust rather than gain. That being said, a plurality in almost all cases would trust the same amount. (Read more.)

Younger Americans think AI will change how they do their jobs in the next 5 years

When we asked employed people if AI would change their jobs in the next five years, a plurality (34%) said they believe it is not at all likely that AI will replace their job in the next 5 years. However, 62% of younger Americans think it’s likely. (Read more.)