Where is the public on artificial intelligence?

Below are Americans' worries and hopes for AI-enabled tools and services.

The author(s)
  • Lorenzo Larini CEO of Ipsos North America
  • Clifford Young President, US, Public Affairs
  • Sarah Feldman Senior Data Journalist, US, Public Affairs
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GPT-4 was released this week, and it is powerful. It scored higher on the Bar Exam than 90% of humans, aced AP tests, and got a 1410 on the SAT, according to OpenAI. In a demonstration by OpenAI’s president, GPT-4 also analyzed an image, turning a sketch of a website into a working website, moving from the image to functioning code. This is commanding technology.

It’s important to remember that safety and responsible use are still essential for developers and researchers working on these models. The more powerful these tools get, the truer this becomes.

Trust from the public is critical for these AI-enabled tools. Right now, Americans have a balanced position on AI, seeing both positives and pitfalls. But, as they say, trust is hard to build and easy to lose.

Below are Americans' worries and hopes for these AI-enabled tools and services.

  1. AI adoption. While only a few Americans have interacted with AI recently, the rate of adoption is still fast, given how long some of these interfaces have been open to the public. More than one in ten Americans have used an AI chat program in the past month. ChatGPT only opened to the public at the end of November 2022. There is interest and engagement.After less than six months of ChatGPT being open to the public, 15% of Americans have used a ChatGPT like program recently. That's still higher than the 89% who have used an internet search engine in that same time frame.
  2. AI knowledge. While Americans are more familiar with AI than other types of emerging tech, it is not ubiquitous by any means. Half of Americans are familiar with the concept of artificial intelligence. AI is far ahead of NFTs, augmented reality, or the metaverse.Many Americans aren’t familiar with emerging tech, though AI familiarity is higher than the rest. For example, 55% of Americans are familiar with artificial intelligence while only 39% of Americans are familiar with the metaverse and 15% of Americans are familiar with web 3.0.
  3. AI’s pluses and minuses. Most see the upside of AI in the workplace but are more lukewarm on AI-generated content. Many are also concerned about inaccuracies and biases in AI written work. Young Americans, who are the most optimistic about AI, are also most likely to see the pitfalls. The public isn’t viewing this as a silver bullet.Younger Americans are the most optimistic about AI, but also the most likely to see the downsides of the technology. For example, 70% of Americans under 35 agree that using AI in the workplace can save time and resources (compare that to the 67% of Americans 35-54 and 53% of Americans 55+ who agree). But, 62% of Americans under 35 agree that AI-generated written work may contain biases and inaccuracies (compare that to 58% of people 35-53 and 51% of people 55+).
  4. Workplace disruptions. While younger Americans are bullish on AI’s potential, this cohort of workers also see how AI may change or replace their current job in the foreseeable future. Out of all workers, a majority of under 35 workers think it is likely that AI will change how they do their job within five years, and just under half feel like AI will replace their job in that same time frame. These are big changes.A majority of under 35 workers (62%) think it is likely that AI will change how they do their job within five years, and just under half (46%) feel like AI will replace their job in that same time frame
  5. Government action wanted. Americans want to see the government help soften the blow of AI on jobs. Unlike content moderation on social media, where most do not want government action, people want to see guardrails from the government on the impact of artificial intelligence on jobs. In part, this is likely because many do not trust that AI will bring with it new jobs on its own.64% of Americans agree that the government  the government should take action to prevent the potential loss of jobs due to AI while 38% of Americans agree that AI will create new jobs and opportunities to make up for the jobs that are lost

Each new update to GPT brings with it fresh concerns and worries. We are all still figuring out what these platforms can do, promising insights and potentially dangerous shortcomings. The public isn’t naïve about the promises and drawbacks here. As these models develop, so will opinion. These are the early days, a very important time, for tracking and understanding where Americans are on these tools.

The author(s)
  • Lorenzo Larini CEO of Ipsos North America
  • Clifford Young President, US, Public Affairs
  • Sarah Feldman Senior Data Journalist, US, Public Affairs

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