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Market Strategy & Understanding
Market Strategy & Understanding
Market Structure
Understand your consumers, categories and competition.
Consumers & Brands
  • Usage & Attitude
Market Strategy & Understanding
Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
Consumers & Brands
  • Censydiam
Market Strategy & Understanding
Shopper Journey
Grow sales in an omnichannel world.
Consumers & Brands
  • Shopper
Omnibus
Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Omnibus
Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience
Creative Excellence
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Advertising
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Behavioural Science
  • Digitális
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Consumers & Brands
  • Advertising
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Activation
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
Ipsos MMA
Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Commercial Effectiveness
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Multi-Touch Attribution
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Marketing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing
Strategy3
Strategy3
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and advisory to define the best strategy for growth.
Consumers & Brands
  • Market Research
Channel Performance
Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • Marketing
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Consumers & Brands
  • Retail
Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Mystery Shopping
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • Brand Strategy
Simstore
Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Innovation
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Package Testing
  • Packaging
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Online Research
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Pricing
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Product Lifecycle
Public Affairs
Public Affairs
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Citizens
  • Society
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Society
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Politics
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Global Advisor
Public Affairs
Trends and Syndicated Studies
Local understanding; global context.
Citizens
  • Syndicated Surveys
  • Trends & Prospective
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Reputation
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
Healthcare
Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Healthcare
Healthcare
Syndicated Services
Multi-client real-world evidence, patient research, promotional studies and topical surveys – with analysis, bespoke deliverables and expert servicing by therapy area specialists.
Doctors & Patients
  • Healthcare
Healthcare
Market Access & HEOR
The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
Doctors & Patients
  • Healthcare
Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Healthcare
  • Strategy
  • Product Lifecycle
  • Public Health
Healthcare
Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Doctors & Patients
  • Healthcare
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Communities
Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Online Research
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Advertising
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Curation
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Workshops
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Panels
Social Intelligence Analytics
Social Intelligence Analytics
Consumer Intelligence by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Listening
Social Intelligence Analytics
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Capabilities
  • Data Science
Social Intelligence Analytics
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social Intelligence
Observer
Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Online Research
Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • DIY
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Online Research
Ipsos.digital Platform
Ipsos.digital Platform
Ipsos.digital Platform
World-class market research in the blink of an eye.
Capabilities
  • DIY
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
Media Development
Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Média
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Voice of the Customer
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
Automotive and Mobility Development
Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Automotive
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Automotive
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Automotive
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • Automotive
Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Automotive
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Data Science
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Surveys
  • Panels