Megoldásaink

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Creative Excellence
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Creative Excellence
  • Reklám
  • Kommunikáció
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Creative Excellence
  • Reklám
  • Márkamérés
  • Kommunikáció
Creative Excellence
Creative Development
Build the campaign strategy.
Creative Excellence
  • Reklám
  • Kommunikáció
Ipsos MMA
Ipsos MMA
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Ipsos MMA
  • Módszertan
Ipsos MMA
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Ipsos MMA
  • Módszertan
  • Termékfejlesztés
  • Marketing
  • Márkaépítés
  • Kommunikáció
Retail & Consumer Intelligence
Retail & Consumer Intelligence
Retail Capabilities
Providing actionable insights and understanding of retail realities.
Retail & Consumer Intelligence
  • Módszertan
Retail Performance
Retail Performance
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
Retail Performance
  • Módszertan
Retail Performance
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Retail Performance
  • Módszertan
Retail Performance
Behaviour Insights
Understanding the route to customer engagement.
Retail Performance
  • Módszertan
Retail Performance
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Retail Performance
  • Módszertan
Retail Performance
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Retail Performance
  • Módszertan
Public Affairs
Public Affairs
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Public Affairs
  • Módszertan
  • Fogyasztás
  • Fogyasztói magatartás
  • Médiafogyasztás
  • Cross-média
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Corporate Reputation
  • Ügyfélelégedettség
Healthcare
Healthcare
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access...
Healthcare
  • Módszertan
  • Egészségügy
Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Healthcare
  • Módszertan
  • Egészségügy
Observer
Observer
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Observer
  • Módszertan
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Digital Platform
  • Digitális
  • Online kutatás
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
User Experience
  • Felhasználói tapasztalat
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Audience Measurement
  • Módszertan
  • Televízió
  • Cross-média
  • Közönség mérése
  • Médiafogyasztás
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Audience Measurement
  • Módszertan
  • Rádió
  • Médiafogyasztás
  • Média
  • Médiamérés
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Media Development
  • Média
  • Kommunikáció
  • Médiafogyasztás
  • Tartalommarketing
Customer Experience
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Customer Experience
  • Módszertan
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Customer Experience
  • Ügyfélkapcsolat
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customer Experience
  • Módszertan
  • Fogyasztói magatartás
  • Ügyfélelégedettség
  • Márkaimázs
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customer Experience
  • Módszertan
  • Fogyasztói magatartás
  • Márkaérték
  • Ügyfélelégedettség
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Mystery Shopping
  • Próbavásárlás
  • Vásárlói élmény
  • Vásárló hangja
Quality Measurement
Quality Measurement
Monitoring Quality
Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
Quality Measurement
  • Módszertan
Quality Measurement
Benchmarking Quality, Product, and Buyer Experience
Measuring up to customers’ expectations and vehicle ownership position.
Quality Measurement
  • Módszertan
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Employee Relationship Management
  • Munkavállalók
  • Munkavállalói elégedettség
  • Munkavállalói megkérdezés
  • Munkavállalók bevonása
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Global Science Organisation
  • Idegtudományok
  • Tudomány
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Total Operations
  • Szemtől szemben
  • Online kutatás
  • Telefonos felmérések
Innovation
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Innovation
  • Piackutatás
  • Csomag tesztelés
  • Módszertan
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Innovation
  • Módszertan
  • Csomag tesztelés
  • Marketing
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Innovation
  • Módszertan
  • Marketing
  • Termékfejlesztés
Market Strategy & Understanding
Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Market Strategy & Understanding
  • Módszertan
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Market Strategy & Understanding
  • Módszertan
  • Vásárló
Market Strategy & Understanding
Shopper Research
Grow sales in our disruptive omnichannel world.
Market Strategy & Understanding
  • Módszertan