Businesses today are bombarded with information from a complex set of sources: ongoing research programs, archives of past research reports, business analytics, transactional data, industry reports, incoming data feeds, competitive activity, social media data and much more.
It is a veritable explosion of data, creating unique challenges for organisations to manage, let alone harness the data for insights and action.
This is the premise of infobesity: we are information rich but knowledge-poor.
We believe that Human Curation:
- is fuelled by Curiosity
- is about building cumulative intelligence and exchange
- can take into account even those things that cannot be measured
- offers uniquely human skills
- can explore possibilities and opportunities
And, it is most effective when employed alongside what modern technology can offer. We understand the power of a cohesive, integrated and iterative curation process fusing AI and human curation.
[EVENTO ] Marketing & Industria 4.0. Un approccio integrato fabbrica-mercato
Il convegno realizzato da IPSOS, CRIET, LeFAC – TBS Group dove saranno affrontati due aspetti cruciali dell’evoluzione in atto nei modelli di business dell' Industria 4.0: da un lato saranno illustrate le concrete potenzialità di un corretto coordinamento fabbrica-mercato in real time; dall’altro saranno dibattuti i rischi che si presentano lungo la strada per l’adozione dei nuovi modelli di business.