78% 의 APAC 소비자들은 인터넷 없는 삶을 상상할 수 없다

새로운 기술에 대한 의심 없는 수용 보다, 새로운 기술이 자신의 삶을 더 나은 방향으로 개선할 것이라는 확신이 필요합니다.

IGT Web Banner - The Tech DimensionThe rapid pace of technological change and disruption over the past few decades cannot be understated. However, years on, many people are wondering whether the promises made by Big Tech have been kept, and what we need to do collectively to harness the potential of tech - and mitigate its risks. 

tech dimension revised apac gif

Even though technology may seem pervasive in our everyday lives, there's still considerable digitsation of industries and systems to be done. For example, interactions with government or banking websites rarely feel technically optimal. 

tech dimension 2 revised apac gif

Now that technology is embedded in our daily lives and routines, many people are asking the question: 'Has it made our lives better or worse?' The answer is it depends. It depends on who you ask, where they live, and what specific technology you're asking about.

Has technology made good on the promises it has made of greater efficiency and better connection and collaboration? Social media in particular has been questioned. Many users are now choosing a 'digital detox', with some claiming the end of Instagram is near, as it becomes more heavily monetised and vies for user attention by replicating other apps versus innovating on its own.

Download Ipsos Global Trends 2023: APAC Highlights

Download the full Ipsos Global Trends Report

Society