[입소스 마케팅] 코로나19와 상승하는 생계비 지출, 글로벌 위기와 문화의 역할, 여행업계의 미래

안녕하세요, 입소스에서 제공하는 최신 코로나19 Marketing Research 소식지 제9호입니다. 주요 내용을 확인하시고 궁금한 사항은 입소스 담당연구원 혹은 info.kr@ipsos.com으로 문의하시기 바랍니다. 감사합니다. ​

COST OF LIVING AMID COVID-19
코로나19와 상승하는 생계비 지출

Our latest global survey reveals three in five people believe the overall cost of food, goods and services have increased for them and their families since the outbreak of coronavirus.

 

PRODUCT TESTING IN CHALLENGING TIMES
세계적 대유행과 제품 테스트

In this new paper, Ipsos’ Innovation research experts outline how our approaches to product testing have been adapted to meet the new challenges brought about by the pandemic.

 

THE ROLE OF CULTURE IN A GLOBAL CRISIS
글로벌 위기와 문화의 역할

Culture kicks in stronger in times of crisis, and is responsible for some of the different responses to COVID-19 we see around the world. Our paper shows why now is a great time for brands to explore cultural drivers.

 

THE FUTURE OF TRAVEL AND HOSPITALITY
코로나19와 여행업계의 미래

As part of our ongoing What the Future series, we explore near future patterns, data and consumer behaviours that will shape the recovery of the hard-hit travel and hospitality industries.

 

SOCIAL LISTENING
소셜 리스닝

Despite COVID-19 being a global pandemic, many parts of the world are responding to their respective outbreaks very differently. We examine online conversations in three countries: China, France and the US.

 

SPOTLIGHT ON SAUDI ARABIA
사우디 아라비아 스포트라이트

This report from our team in Saudi Arabia reveals public expectations surrounding the impact of COVID-19, including a look at how long people think it will take for different aspects of life to return to normal.

 

SPOTLIGHT ON THE US
미국 스포트라이트

As coronavirus cases spike across the nation and the 2020 presidential election nears, new polling finds COVID-19 to be the top political issue for Americans, with racial inequality emerging as the fastest-growing concern.

 

SPOTLIGHT ON AUSTRALIA
호주 스포트라이트

2020 has seen ongoing crises across Australia – from the bushfires at the start of the year to the COVID-19 pandemic. Our Ipsos Issues Monitor reveals what Australians are most concerned about, and what’s changing.

Society