[입소스 마케팅] 코로나19와 상승하는 생계비 지출, 글로벌 위기와 문화의 역할, 여행업계의 미래
COST OF LIVING AMID COVID-19
코로나19와 상승하는 생계비 지출
Our latest global survey reveals three in five people believe the overall cost of food, goods and services have increased for them and their families since the outbreak of coronavirus.
PRODUCT TESTING IN CHALLENGING TIMES
세계적 대유행과 제품 테스트
In this new paper, Ipsos’ Innovation research experts outline how our approaches to product testing have been adapted to meet the new challenges brought about by the pandemic.
THE ROLE OF CULTURE IN A GLOBAL CRISIS
글로벌 위기와 문화의 역할
Culture kicks in stronger in times of crisis, and is responsible for some of the different responses to COVID-19 we see around the world. Our paper shows why now is a great time for brands to explore cultural drivers.
THE FUTURE OF TRAVEL AND HOSPITALITY
코로나19와 여행업계의 미래
As part of our ongoing What the Future series, we explore near future patterns, data and consumer behaviours that will shape the recovery of the hard-hit travel and hospitality industries.
Despite COVID-19 being a global pandemic, many parts of the world are responding to their respective outbreaks very differently. We examine online conversations in three countries: China, France and the US.
SPOTLIGHT ON SAUDI ARABIA
사우디 아라비아 스포트라이트
This report from our team in Saudi Arabia reveals public expectations surrounding the impact of COVID-19, including a look at how long people think it will take for different aspects of life to return to normal.
As coronavirus cases spike across the nation and the 2020 presidential election nears, new polling finds COVID-19 to be the top political issue for Americans, with racial inequality emerging as the fastest-growing concern.
SPOTLIGHT ON AUSTRALIA
호주 스포트라이트
2020 has seen ongoing crises across Australia – from the bushfires at the start of the year to the COVID-19 pandemic. Our Ipsos Issues Monitor reveals what Australians are most concerned about, and what’s changing.
