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Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Digital Platform
World-class market research in the blink of an eye.
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DN/Ipsos: Stor nedgång för Kristdemokraterna
Enligt DN/Ipsos väljarbarometer för juni 2019 tappar Kristdemokraterna nästan var tredje väljare sedan i maj. Samtidigt når Miljöpartiet sin högsta notering och Socialdemokraterna sin lägsta notering sedan augusti 2018.
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Holiday Barometer among Europeans & Americans
Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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For the Love of Money? Motivation and engagement in Online Research Communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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DN/Ipsos: Stora förändringar sedan 2014
Valen till Europaparlamentet brukar bjuda på stora överraskningar. De tre senaste valen till
Europaparlamentet har nya partiet lyckats ta sig över spärren. Söndagens val ser ut att bli det tredje
där ett parti som tog sig in vid föregående val får lämna parlamentet. -
We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.