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消费者变了，品牌该怎么跟上？这 12 大全球趋势值得关注
近期，益普索 Ipsos 发布了《全球趋势洞察 2020》报告，调研覆盖了具有代表性的 33 个国际市场，涉及 370 多个问题，并对庞大的数据集进行了前所未有的深度分析，总结出过去一年在急剧震荡的机遇和挑战中，世界价值观的趋势变化。
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益普索 x 微博 | 独立、有主见、精明干练，新时代女性三大特点——国际妇女节系列
随着女性力量的崛起，越来越多的人开始关注女性权益，但与之相关的争议也随之而来，男女平权发展任重道远。在商业营销下，品牌借助3月8日节日热点，推出系列营销活动，更好地关爱女性。益普索Ipsos再度携手微博，聚焦中国男女性别平等相关话题。此次调研于2021年3月2至3日在微博平台开展，调研了来自一、二、三线城市的3000名受访者，其中已婚及离异人士占72.4%。
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience
Survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries
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One year on, most don’t see an end to the pandemic before the end of 2021 – if at all
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
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What Worries the World – February 2021
Almost two-thirds (64%) of the public across 27 countries say things in their country are heading in the wrong direction. Coronavirus remains the number one concern in our global survey – a place it has occupied for almost a year.
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
益普索中国区董事长兼CEO刘立丰入选领英2020年度行家
近日，全球最大的职业社交网站领英（LinkedIn）正式公布了「领英2020年度行家」榜单，益普索Ipsos中国董事长兼CEO刘立丰与李开复等十四位行业专家荣耀入选年度榜。