Unsere Lösungen

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Market Strategy & Understanding

Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Verbraucher & Marken
  • Marken
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Verbraucher & Marken
  • Markenmessung
  • Markenimage

Sustainability

Sustainability
Nachhaltigkeit
Ipsos unterstützt Sie auf Ihrem Weg zu mehr Nachhaltigkeit.
Einsatzmöglichkeiten
  • Nachhaltigkeit

Innovation

Innovation
Künstliche Intelligenz
Entdecken, generieren und prüfen Sie Ihre Ideen, Konzepte, Produkte und Verpackungen mit generativer und analytischer künstlicher Intelligenz.
Verbraucher & Marken
  • Innovation
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Verbraucher & Marken
  • Product Testing
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Verbraucher & Marken
  • Innovation
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Verbraucher & Marken
  • Innovation
Innovation
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Verbraucher & Marken
  • Marktforschung
Innovation
Advisory Services (Strategy3)
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Verbraucher & Marken
  • Marktforschung
  • Innovation
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Verbraucher & Marken
  • Innovation

Creative Excellence

Creative Excellence
Creative|Spark AI
Entdecken Sie das neue Zeitalter der Anzeigenbewertung auf Basis künstlicher Intelligenz (Artificial Intelligence – AI), um Ihre menschliche Intelligenz (Human Intelligence – HI) und kreative Effektivität zu wecken.
Verbraucher & Marken
  • Künstliche Intelligenz (KI)
  • Artificial Intelligence (AI)
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Verbraucher & Marken
  • Produktinnovation
Creative Excellence
Creative Development
Build the campaign strategy.
Verbraucher & Marken
  • Entwicklung
Creative Excellence
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Verbraucher & Marken
  • Künstliche Intelligenz (KI)
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Verbraucher & Marken
  • Produktinnovation

Brand Health Tracking

Brand Health Tracking
Early Stage
How to make future vehicle and mobility concepts successful.
Verbraucher & Marken
  • Markenmessung
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Verbraucher & Marken
  • Marken
  • Markenbekanntheit
Brand Health Tracking
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Verbraucher & Marken
  • Marken
Brand Health Tracking
Count
Traffic measurement to assist retail and transport optimisation.
Verbraucher & Marken
  • Markenmessung

Ipsos MMA

Ipsos MMA
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Verbraucher & Marken
  • Marketing
Ipsos MMA
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Verbraucher & Marken
  • Marken

Retail & Consumer Intelligence

Retail & Consumer Intelligence
Retail Capabilities
Providing actionable insights and understanding of retail realities.
Verbraucher & Marken
  • Konsumenten

Retail Performance

Retail Performance
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
Verbraucher & Marken
  • Konsumentenverhalten
Retail Performance
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Verbraucher & Marken
  • Konsumentenverhalten

Public Affairs

Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Einwohner
  • Meinungsumfragen
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Einwohner
  • Meinungsumfragen
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Einwohner
  • Öffentliche Meinung
  • Meinungsumfragen
  • Gesellschaft
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Einwohner
  • Gesellschaft

Simstore

Simstore
Shopper
Kaufentscheidungen verstehen und Ihre Kategorie erfolgreich verwalten.
Verbraucher & Marken
Simstore
InnoTest
Messen Sie den Erfolg neuer Produkte im Wettbewerbsumfeld.
Verbraucher & Marken
  • Innovation
Simstore
Verpackung
Messen Sie den Erfolg neuer Verpackungen im Wettbewerbsumfeld.
Verbraucher & Marken
Simstore
Planogramm
Messen Sie den Einfluss Ihres Planogramms und/oder weiterer PoS Strategien.
Verbraucher & Marken
  • E-Commerce
Simstore
Preis
Erstellen einer erfolgreichen Preisstrategie.
Verbraucher & Marken
Simstore
Sortimentsoptimierung
Erstellen Sie ein optimales Sortiment.
Verbraucher & Marken
  • Produktentwicklung

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Einwohner
  • Corporate

Healthcare

Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Ärzte & Patienten
  • Gesundheitswesen
Healthcare
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access strategy
Ärzte & Patienten
  • Gesundheitswesen
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Ärzte & Patienten
  • Gesundheitswesen

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Einsatzmöglichkeiten
  • Marktforschung
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Einsatzmöglichkeiten
  • Kommunikation
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Einsatzmöglichkeiten
  • Customer Experience
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Einsatzmöglichkeiten
  • Innovation
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Einsatzmöglichkeiten
  • Marktforschung

Observer

Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Verbraucher & Marken
  • Marktforschung

Digital Platform

Digital Platform
Digital Platform
World-class market research in the blink of an eye
Einsatzmöglichkeiten
Digital Platform
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Einsatzmöglichkeiten
  • Marktforschung

User Experience

User Experience
User Experience (UX) Tests
How to improve driving and in-car user experience.
Verbraucher & Marken
  • Konsumenten

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Kunden & Angestellte
  • Marktforschung
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Kunden & Angestellte
  • Marktforschung
Audience Measurement
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Kunden & Angestellte
  • Konsumenten
Audience Measurement
Trend and Syndicated Studies
Local understanding; global context.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Kunden & Angestellte
  • Konsumenten
Audience Measurement
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
Qualitative Clinics for Mobility insights
Offering you unlimited consumer understanding on future mobility.
Kunden & Angestellte
  • Marktforschung
Audience Measurement
Analytics
How to predict mobility usage and vehicle sales.
Kunden & Angestellte
  • Auto
Audience Measurement
Pre-Launch Clinics
How to change future vehicle concepts and communication to (better) meet consumer needs.
Kunden & Angestellte
  • Marktforschung
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Kunden & Angestellte
  • Konsumentenverhalten
  • Marketing
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Kunden & Angestellte
  • Konsumentenverhalten
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Kunden & Angestellte
  • Konsumentenverhalten

Media Development

Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Kunden & Angestellte

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Kunden & Angestellte
  • Konsumentenverhalten
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Kunden & Angestellte
  • Konsumentenverhalten
Customer Experience
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Kunden & Angestellte
  • Konsumenten
Customer Experience
Shopper Research
Grow sales in our disruptive omnichannel world.
Kunden & Angestellte
  • Konsumenten
Customer Experience
Behaviour Insights
Understanding the route to customer engagement.
Kunden & Angestellte
  • Konsumentenverhalten
Customer Experience
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Kunden & Angestellte
  • Konsumenten
  • Konsumentenverhalten
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Kunden & Angestellte
  • Konsumentenverhalten
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Kunden & Angestellte
  • Customer Experience

Mystery Shopping

Mystery Shopping
Mystery Shopping
Messung der Einhaltung von Markenversprechen - für jeden Markt, (Kunden-) Touchpoint und Vertriebskanal.
Kunden & Angestellte
  • Mystery Shopping

Omnibus

Omnibus
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Capabilities

Quality Measurement

Quality Measurement
Monitoring Quality
Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
Kunden & Angestellte
  • Markenmessung
Quality Measurement
Benchmarking Quality, Product, and Buyer Experience
Measuring up to customers’ expectations and vehicle ownership position.
Kunden & Angestellte
  • Konsumenten

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Einsatzmöglichkeiten

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Einsatzmöglichkeiten