Ipsos | Global Market Research and Public Opinion Specialist

Gesellschaft - 25 August 2020

Global travelers feel comfortable visiting Switzerland in the near future

Germany, Canada, and New Zealand are most favorably impacted, while the United States,...

Gesellschaft - 16 June 2020

Corona als Katalysator der Transformation

Was bedeutet das für die Arbeitswelt?

New Services - 3 January 2020

Ipsos in der Schweiz - Möchten Sie uns kennen lernen?

Ipsos Schweiz bietet seinen Kunden ein umfassendes Verständnis und Best Practice...

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Ipsos Update

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

Coronavirus 28 July 2020

The power of social intelligence and survey data to drive brand growth

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

Markentracking 14 September 2020

Sustainability: What we know and how you can act

The voice of the consumers about sustainability we are capturing at Ipsos were getting louder and louder before Covid-19, and we see no reason this would change “the day after” the crisis.

Nachhaltigkeit 4 May 2020

The Power of You - Distinctive Brand Assets

Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.

Brand Asset 25 May 2020

[Webinar] How physical and digital fundamentals are changing

What we know about consumers, customers and citizens and how marketers can act

Coronavirus 16 June 2020

Globale Präsenz in 90 Märkten

All countries

Wir bei Ipsos sind leidenschaftlich neugierig, wenn es um Gesellschaft, Märkte und Menschen geht. »Game Changers« – unsere Tagline – fasst unseren Anspruch zusammen: Wir bieten echtes Verständnis und erleichtern so die Orientierung in unserer sich verändernden Welt. Damit unsere Kunden schnellere, intelligentere und mutigere Entscheidungen treffen können.

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